Marketing Principles

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Across
  1. 4. a representation of a product idea
  2. 6. the length of time from a product first being introduced to consumers until it is removed from the market
  3. 8. the improvement of the existing products by making necessary changes in the characteristics, nature, size, packing and color, etc
  4. 10. a long-term, strategic plan to continuously boost a brand's recognition and reputation
  5. 11. the final stage of the product life cycle when sales are dropping because the original need and want have diminished or because another product innovation has been introduced
  6. 12. the total number of product lines that a company offers to sell
  7. 14. the variation in products that a company offers within one product line
  8. 16. marketing function that focuses on improving a product or service in response to market changes
  9. 17. name of the distinctive product, service, or concept
  10. 19. maturity stage of the product life cycle shows that sales will eventually peak and then slow down
Down
  1. 1. the smallest unit of a Product that can be sold to a Customer
  2. 2. he first stage in the product life cycle where a company tries to build awareness about the product or service in a market where there is less or no competition
  3. 3. a group of related products all marketed under a single brand name that is sold by the same company
  4. 5. the ongoing process of identifying and articulating market requirements that define a product's feature set
  5. 6. the use of an established product brand name for a new item in the same product category
  6. 7. that part of a brand that cannot be spoken. It most commonly is a symbol, picture, design, distinctive lettering, color, or a combination of these
  7. 9. the second of stages in the product life cycle, and for many manufacturers this is the key stage for establishing a product's position
  8. 13. can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services
  9. 15. the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors
  10. 18. the total number of product lines and individual products or services offered by a company