Across
- 2. One of the four P’s of marketing;refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services
- 3. Grouping customers based on location and where consumers live.
- 6. Communicating directly with potential customers to determine and satisfy their needs.
- 11. Obtaining, managing, and using information about what customers want to improve business decision-making, performance of marketing activities, and determining what will cell.
- 13. One of the four P’s of marketing; refers to the actual product or service a company offers
- 16. Short striking phrase used in advertising.
- 17. Communicating with customers about the product to achieve the desired result - customer demand for and purchase of the product. Includes advertising, personal selling, publicity, and public relations.
- 18. Setting and communicating the value of products and services. Setting the price at the right level.
- 19. The text on an advertisement that aims to catch and hold the interest of a potential customer; gives them just enough information to make a purchase within a few seconds.
- 20. Something on an advertisement designed to encourage an immediate response from the customer; also tells the customer how and where they can purchase a product or service on an advertisement
- 21. Groups consumers according to their behavior patterns as they interact with a company.
- 22. A picture on an advertisement that clarifies text, directs the viewer’s eye and creates an intentional, lasting impression.
- 23. Grouping customers based on age, gender, heritage, income levels, marital status, ethnic background, occupation, religion, life stages, family size, etc.
- 24. The process of breaking down the total market into smaller segments and classifying customers by similar, specific characteristics.
- 25. Catchy tune or phrase designed to be easily remembered.
Down
- 1. Groups consumers according to their personality traits, values, lifestyles, interests and opinions.
- 4. A specific group of customers to whom a company wants to sell its products and services, and to whom it directs its marketing efforts
- 5. A combination of factors that can be controlled by a company to influence consumers to purchase its products
- 7. Emblem that promotes instant public recognition
- 8. One of the four P’s of marketing; refers to where the product is sold and delivered to customers
- 9. Determining the best ways for customers to locate, obtain, and use the products and services of an organization. Involves moving the product each step from the design idea to the consumer.
- 10. The first text a potential customer seens, usually at the top of an advertisement identifying the subject.
- 12. Budgeting for marketing activities, obtaining the necessary funds needed for operations, and providing financial assistance to customers so they can purchase the businesses products and services
- 14. One of the four P’s of marketing; the cost of a product or service a company offers
- 15. Designing, developing, maintaining, improving, and acquiring products and services that meet consumer needs.