Marketing Pt.2 Vocab

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Across
  1. 1. Audio or video file that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers.
  2. 3. nonpersonal communication transmitted through mass mediabut not paid for directly by the firm
  3. 8. a brand that is registered with the US Patent Office and is thus legally protected from use by any other firm
  4. 9. the use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available
  5. 10. designing a series of advertisements and placing them in various media to reach a target market
  6. 12. Websites where users can add to or edit the content of posted articles.
  7. 14. Uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers.
  8. 16. Any attempt to conduct fraudulent activities online.
  9. 18. A type of retail that integrates the different methods of shopping available to consumers (for example, online, in a physical store, or by phone).
Down
  1. 2. Electronic media that function using digital codes via computers, cellular phones, smartphones, and other digital devices that have been released in recent years.
  2. 4. the use of promotion to create and maintain an image of a product in buyers' minds
  3. 5. A marketing tool that uses a networking effect to spread a message and create brand awareness. The purpose of this marketing technique is to encourage the consumer to share the message with friends, family, co-workers, and peers.
  4. 6. the process of naming and identifying products
  5. 7. When criminals obtain personal information that allows them to impersonate someone else in order to use their credit to obtain financial accounts and make purchases.
  6. 11. an attempt to motivate intermediaries to push the product down to their customers
  7. 13. direct inducements offering added value or some other incentive for buyers to enter into an exchange
  8. 15. Carrying out the goals of business through utilization of the Internet.
  9. 17. Web-based journals in which writers can editorialize and interact with other Internet users.