MARKETING -PUZZLE 1

3. It is a social process whereby people exchange goods and services for money or for something of value to them.
6. Gathering and analysing market information helps in.......
10. it helps to create product differentiation.
11. Business should not only serve customers needs but also consider large issues of long term social welfare.
13. Identifying needs and wants of present and prospective customers and satisfying them results in profit maximisation.
14. It brings repeat sales from the customers and develop brand loyalty for product.
15. It is an important tool for protection and also helps in promotion.
16. A bundle of utilities that can be used to satisfy human needs and wants.
17. Essence of Marketing
18. Informing customer about the product and persuading them to purchase.

1. A complete offer for a product or a service having given features,at a certain price,available at a given outlet.
2. Producing goods of predetermined specifications.
4. a set of potential buyers of a product or a service.
5. Classification of products into different groups on the basis of some important characteristics.
6. Firms must undertake aggressive selling and promotional efforts to make customers buy their products.
7. Product improvement is key to profit maximisation of a firm.
8. PLANNING Developing appropriate marketing plans to achieve marketing objectives.
9. Market intermediaries used for the physical movement of the goods.
12. Availability and affordability of the product is considered to be key to success of a firm.