Marketing puzzle

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Across
  1. 3. Fastest YouTuber to reach 50 million subscribers?
  2. 5. A type of marketing research that involves observing consumer behavior in natural settings.
  3. 8. Which popular Indian e-commerce giant started out as a small online bookstore in the late 1990s?
Down
  1. 1. Which car company ad campaign said "Kitna deti hai"
  2. 2. A traditional Indian market that is gaining popularity among tourists and locals
  3. 4. Logistics company which recently became a unicorn
  4. 6. Which popular e-commerce giant started out as a small online bookstore in the late 1990s?
  5. 7. _____is the key term in AMA's definition of marketing?
  6. 9. The target market segment that a company chooses to serve.