Marketing Puzzle

5. The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
9. The art and science of choosing target markets and building profitable relationships with them.
11. The idea that consumers will favour products that are available and highly affordable.

1. The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products.
2. The set of all actual and potential buyers of a product or service.
3. Design customer value driven marketing strategy.
4. Human wants that are backed by buying power.
6. Understand the marketplace and customer needs and wants
7. States of felt deprivation
8. form human needs take as they are shaped by culture and individual
10. The act of obtaining a desired object from someone by offering something in return.
11. The idea that consumers will favor products that offer the most quality, performance, and features