Marketing Puzzle

2. Goods buyers don’t normally think of buying, until they are promoted
10. The added value a brand name gives to a product beyond is functional benifit is called_____
14. The strategy of expanding by acquiring or merging with another company
16. Customer-centered, sense-and-respond philosophy often called ____ concept
17. The strategy of setting a low price to attract customers and gain market share
19. Part of holistic marketing, ensuring employees are customer-focused
20. meeting the needs profitable

1. the process of analyzing data from marketing activities to measure their effectiveness
3. An intangible product that satisfies needs
4. A factor influencing buyer behaviour, includes norms and values
5. The rate at which new customers adopt a product innovation
6. Long-term focus on building customer & partner ties
7. the process finding useful patterns and information from large sets of data
8. Communication element in 4Ps of marketing strategy
9. Age,gender, population size are key ______ statistics and to discribe use of people
11. Extended marketing mix includes ________ evidence
12. strong goods creat ________ utility
13. The process of dividing markets into groups
15. Marketing for social welfare
18. The 'P' referring to delivery channels