Across
- 2. coordinate sales and promotional plans with buying and pricing
- 4. having a life long pr existence
- 6. spending time in the workplace with someone as he or she goes through a normal workday
- 8. marked by practical intelligence
- 11. a reason a customer buys a product
- 14. a retail-selling approach in which salespeople ask customers if they need assistance
- 18. intangible attribute related to the sale of a product that customers find important
- 19. a sale lead; a potential customer
- 20. basic, physical, or intended attribute of a product or purchase
- 21. a retail-selling approach in which salespeople ask customers if they need assistance
- 22. advantage or personal satisfaction a customer will get from a good or service
- 23. method when salespeople ask previous customers for names of potential customers
- 24. a feeling expressed by a customer through association with a product
Down
- 1. the process of locating as many potential customers as possible without checking leads beforehand
- 3. tangible attribute that helps explain how a product is constructed
- 5. expressing oneslef without the use of works, such as with facial expressions, eye movement, and hand motions
- 7. a conscious, logical reason for a purchase
- 9. a question that requires more than a "yes" or "no" answer and requires respondents to construct their own response
- 10. a retail approach method in which the salesperson welcomes the customer to the store
- 12. selling that matches the characteristics of a product to a customer's wants and needs
- 13. a feeling of sympathetic and mutual understanding
- 15. a reason for remaining a loyal customer of a company
- 16. a recommendation of another person who might buy the product being sold
- 17. the function of a product feature and its benefit to a customer