Across
- 6. high price to kill competitors
- 7. contains information about the good
- 9. public announcements to bring awareness
- 12. used to protect and distinguish good
- 13. middlemen in distribution process
- 15. comparative advertisement
- 17. non-personal information of the good
- 18. priced lower than competitors
- 20. the final user of the good/service
Down
- 1. a middleman that resells in bulk
- 2. a middleman like a supermarket
- 3. informative advertisement
- 4. priced to cover cost and a markup
- 5. use of salespersons to promote
- 8. advertisement to influence public
- 10. giving free samples and coupons
- 11. the monetary value attached to the good
- 12. distribution of the good or service
- 14. the good/service of the marketing mix
- 16. setting a high price
- 19. informing the public of the good