Marketing Research Ch. 12

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Across
  1. 5. Mistakes in the results that are not due to chance but rather to flaws in the design or execution of the study.
  2. 6. A non-random method where participants are chosen based on their easy accessibility to the researcher.
  3. 8. The difference between the results obtained from a subset of a group and the results obtained from surveying the entire group, arising from chance variations in the selection process.
  4. 11. A list or other representation of the elements belonging to the group from which the selection for a study is made.
  5. 13. A probability method where the entire group is divided into subgroups based on shared characteristics, and then a random subset is drawn from each subgroup.
  6. 14. The entire group of individuals, items, or data points of interest in a study, sharing a common characteristic.
  7. 16. A method of selection where the likelihood of any specific member of the entire group being chosen is unknown, often relying on personal judgment.
  8. 17. The process of selecting a subset of individuals or items from a larger group to make inferences about the entire group.
  9. 18. The specific group of individuals or items that the researcher is interested in studying and about which conclusions will be drawn.
  10. 19. A method of selection where every member of the entire group has a known and nonzero chance of being included in the study.
  11. 20. A single member or a group of members chosen for inclusion in a study.
Down
  1. 1. Inaccuracies in the results due to some members of the initially selected subset not participating in the study
  2. 2. A probability method where the selection process involves first choosing larger groupings and then selecting elements within those groupings.
  3. 3. A probability method that combines different techniques, often involving the random selection of geographic areas in successively smaller units.
  4. 4. An investigation that includes every single element that makes up the entire group under study.
  5. 7. A non-random method where an experienced individual selects participants based on their knowledge or belief about the characteristics of the group.
  6. 9. A non-random method where participants are selected to ensure that certain subgroups within the group are represented according to a predetermined proportion.
  7. 10. A probability method ensuring every element in the entire group has an equal chance of being included in the subset.
  8. 12. A non-random method where initial participants help the researcher identify and recruit additional participants through referrals, useful for studying rare groups.
  9. 15. A probability method where a starting point is chosen randomly on a list, and then every nth element is selected thereafter.