Marketing Research Ch. 16

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Across
  1. 5. The main section of a document that provides detailed information about the project, including background, how the study was conducted, what was discovered, and what these discoveries mean.
  2. 7. A visual representation of data, often numerical, designed to make relationships and patterns easier to understand.
  3. 8. The section of a document that presents the findings of the research that are relevant to the project's objectives.
  4. 9. The section of a document that describes the research design, sampling procedures, data collection methods, and analysis techniques used in the project.
  5. 11. A list of the sections and subsections within a document, along with their corresponding page numbers.
  6. 12. A diagram that uses lines to show the relationship between two variables, often over time.
  7. 13. A diagram with rectangular columns of different heights to show the relative sizes of different quantities.
  8. 18. A communication included with a formal document that introduces it, briefly mentions authorization details, and highlights key aspects.
  9. 19. A structured arrangement of data, especially numerical data, in rows and columns for easy comprehension.
  10. 20. A visual tool that combines text and graphics to present information, summarize findings, and incorporate background details in an easily digestible format.
Down
  1. 1. A subsequent communication with decision-makers or clients after they have reviewed the initial documentation to provide further details or clarify concerns.
  2. 2. Suggestions for future actions based on the interpretations of the research findings
  3. 3. A concise overview of a study, including its purpose, methods, main outcomes, interpretations, and suggested actions.
  4. 4. A circular graphic that displays the proportions of different categories as slices of a whole.
  5. 6. A document that approves a project, specifies responsibilities, and outlines available resources.
  6. 10. A formal written or verbal communication that conveys the findings and suitable interpretations derived from an investigation.
  7. 14. Opinions or interpretations derived from the research findings.
  8. 15. A supplementary section containing material that is too technical or detailed to be included in the main part of the document.
  9. 16. The initial sheet of a document that provides essential information such as the project name, the recipient, the preparer, and the date.
  10. 17. A spoken delivery of the key findings of a project, often accompanied by visual aids, allowing for audience questions.