Marketing Review

2. Special price offered for happy hours.
3. The producer using personal selling to get sales from both retailers and consumers
4. A marketing channel with at least one intermediary
6. Price is adjusted constantly to meet customer's characteristics and needs
8. The point that total revenue equals total cost
9. The cost of packaging
13. The promotion tool that helps to enhance company's image
14. High price at the introduction and reducing as it moves to the next stage of PLC

1. A distribution system that provides a seamless experience to the customer
2. The type of media that engage the use of social media
5. An attempt to reduce intermediaries from the marketing channel
7. The marketing system that airlines arrange to partner with hotels in specific locations
10. The billboard on the highway
11. The practice that offers the product in a bigger package to make customers think that they are getting more values
12. The firms that supply raw materials for production