Marketing Review

1. The producer using personal selling to get sales from both retailers and consumers
2. The marketing system that airlines arrange to partner with hotels in specific locations
4. A marketing channel with at least one intermediary
7. Special price offered for happy hours.
8. The billboard on the highway
9. An attempt to reduce intermediaries from the marketing channel
12. Price is adjusted constantly to meet customer's characteristics and needs
13. High price at the introduction and reducing as it moves to the next stage of PLC
14. The point that total revenue equals total cost

1. The promotion tool that helps to enhance company's image
3. A distribution system that provides a seamless experience to the customer
5. The firms that supply raw materials for production
6. The cost of packaging
10. The type of media that engage the use of social media
11. The practice that offers the product in a bigger package to make customers think that they are getting more values