Marketing Review

4. The billboard on the highway
9. Price is adjusted constantly to meet customer's characteristics and needs
10. The marketing system that airlines arrange to partner with hotels in specific locations
11. The producer using personal selling to get sales from both retailers and consumers
13. An attempt to reduce intermediaries from the marketing channel
14. The firms that supply raw materials for production
15. Special price offered for happy hours.

1. The promotion tool that helps to enhance company's image
2. A distribution system that provides a seamless experience to the customer
3. The cost of packaging
5. The point that total revenue equals total cost
6. A marketing channel with at least one intermediary
7. The practice that offers the product in a bigger package to make customers think that they are getting more values
8. The type of media that engage the use of social media
12. High price at the introduction and reducing as it moves to the next stage of PLC