Marketing Review

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Across
  1. 1. An item or service produced or provided by a company to satisfy the needs or wants of consumers.
  2. 4. (Sales Message): Targeting the customer’s feelings and emotional responses.
  3. 6. Media: Part of digital media, includes websites, social media platforms, blogs, online advertising, and other internet-based forms of communication.
  4. 8. A marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
  5. 11. Research: The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market.
  6. 12. A combination of factors that can be controlled by a company to influence consumers to purchase its products. Typically includes Product, Price, Place, and Promotion.
  7. 16. Differentiation: Making a product different from other similar products. Companies do this through unique features, branding, quality, or price.
  8. 17. The process of promoting, selling, and distributing a product or service.
Down
  1. 1. Communication: Communication intended to persuade an audience to accept a certain viewpoint or to take a specific action.
  2. 2. The location and methods used to make the product available to the customer.
  3. 3. of Mass Media: Includes broadcast (TV, radio), print (newspapers, magazine), outdoor (billboards, signs), digital (websites, social media), and others.
  4. 5. Segmentation: The process of dividing a target market into smaller, more defined categories.
  5. 7. of Communication: The means through which messages are conveyed, like print, broadcast, digital, and face-to-face.
  6. 9. Message Presentation: There are two ways - intellectually, appealing to logic and reason, and emotionally, appealing to feelings and emotions.
  7. 10. Activities undertaken to make the product or service known to the marketplace and to encourage customers to buy. Price: The amount of money charged for a product or service.
  8. 13. Communication: Communication that is not directly aimed at a specific individual, such as advertising or public relations.
  9. 14. of Research: To inform business decisions by understanding the dynamics of the market including consumer preferences and competitive dynamics.
  10. 15. (Sales Message): Appealing to the customer’s rational thought and logical reasoning.