Across
- 2. If your company is still utilizing outdated equipment or technology = what part of a SWOT analysis?
- 7. Market segmentation strategy based on factors like age, gender, income, education, occupation, and family size.
- 8. Market segmentation strategy which divides the market based on personality traits, lifestyles, values, interests, and attitudes.
- 9. Marketing _______, When all of the 4 Ps are used to achieve marketing objectives.
- 11. Teacher = Mr. _______________
- 12. Determining the type of packaging, deciding on a brand name, and the level of customer services provided = part of this marketing mix element. a
- 13. The specific group of customers a company aims to reach with its marketing effort = _________ Market
Down
- 1. Market segmentation strategy which targets customers based on purchase frequency, usage rate, and brand loyalty.
- 3. Having a good reputation with your current customers = what part of a SWOT analysis?
- 4. Advertising = which marketing mix element?
- 5. Market segmentation strategy based on factors such as population size, country, region, city, or even neighborhood.
- 6. Marketing is a coordinated system of business activities designed to satisfy customer needs and __________
- 8. Part of the marketing mix, determining how much you will charge for your product or service that will both help you make a profit, but is realistic for your consumers.
- 10. A financial planning tool, it consists of the estimated projection of costs required to promote a business' products or services.
- 11. Part of the marketing mix, involves choosing where to sell a product (online vs brick & mortar).