Across
- 5. segmentation based on personal characteristics. Ex. age, gender, income, background, education, etc.
- 8. usually under a logo; the catchphrase to grab your attention; the hook; can also be the company's slogan
- 11. the identification symbol for the company in an ad
- 12. setting high prices to reflect exclusivity or quality
- 14. adding a markup to the cost
- 18. coordinating with supplies and partners to make sure that raw materials and finished goods are available when needed without delay
- 23. the selling message of the ad
- 27. refers to all the ways a company communicates with its target audience to inform, persuade, and remind them about its products
- 29. deciding which products to offer, how to differentiate them from competitors, and how to align the products with the company's brand and goals
- 33. segmentation based on the hierarchy of consumers needs
- 34. headline, illustration, slogan, copy, logo
- 35. a catchphrase used to identify the product or company
- 36. identifying customers needs through questioning, offering solutions (products), and using persuasive techniques to close the sale
- 38. Ensuring customer satisfaction after the sale through follow-up, handling returns or complaints, and offering support services such as warranties or repairs
- 40. pricing must cover the cost of production, distribution, and promotion while allowing the company to make a profit
- 41. building long term relationships with customers by providing personalized service, addressing concerns, and anticipating future needs
- 43. how you sell
- 44. direct interaction between a sales representative and a customer, typically in person, to build relationships and make sales
- 45. setting low prices to gain market share
Down
- 1. an approach which segments the mass market in order to tailor the marketing mix to a specific type of consumer; applies to a homogeneous or similar groups. Advantages include identifying the most profitable customers, improves customer service, allows for more efficient advertising, focus on particular customers, and allows a competitive advantage. Disadvantages include segment size, increased production cost, overlooking potential customers, and potential customers not fitting into any market segment
- 2. ensuring the price reflects the perceived value to the customer and its' competition in the market
- 3. updating or enhancing existing products to remain competitive, whether through adding new features or redesigning based on customer feedback or new marketing trends
- 4. identifying customers needs:researching and designing products that satisfy those needs
- 6. ensuring a smooth online purchasing process and fast delivery through digital platforms
- 7. a fancy word for font
- 9. location-based segmentation; includes consideration of MSAs
- 10. managing transportation, warehousing, inventory control, and order fulfillment to ensure the products moves smoothly from manufacturer to consumer
- 13. Element of a print and to attract attenttion
- 15. the visual part of a logo; can range from simple arrow to a detailed rendition; it can be an icon or symbol
- 16. similar groups of consumers a company wants to attract
- 17. short-term incentives like discounts, coupons, or special offers to encourage immediate purchase
- 19. segmentation based on attitudes, values, lifestyles, and hobbies; requires knowledge on trends; magazine publishers
- 20. creating and maintaining a product involves all the decisions and activities a business undertakes to develop, improve, and manage its product or service offerings overtime
- 21. managing the different stages of a products' life cycle, from introduction to growth, maturity, and eventual decline, by making adjustments to keep the product relevant
- 22. strengths, weaknesses, opportunities, and threats
- 24. Engaging in ethical practices and offering reliable customer service
- 25. building and maintaining a positive public image through events, press releases, and media outreach
- 26. understanding what customers are willing to pay based on market demand, competition, and perceived value
- 28. wholesale or retail stores; a type of distribution channel
- 30. online efforts, such as social media marketing, email campaign, content marketing, and influencer partnership to engage with a wider audience
- 31. paid messages through channels like TV, radio, digital ads, or social media, designed to create awareness or general interest
- 32. production-oriented approach using the same marketing mix to vaguely target ALL consumers; applies to a heterogeneous or diverse group. Advantages include cheap, diverse, and less work. Disadvantages include success rates, difficulty to change, increased competition,loss of the "niche effect", and less of a competitive edge
- 37. Price, products, place, and promotion
- 39. attracts reader's attention; no more than 7 words; 80% of people only read this
- 42. the process of promoting, selling, and distributing a product or service