Marketing Review + Imports and Exports

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Across
  1. 3. The combination of different advertising channels and media used to reach and communicate with a target audience.
  2. 5. The business function responsible for managing money, budgets, financial planning, and investment decisions.
  3. 6. Balance The difference between the value of a country's imports and exports.
  4. 8. The process of increased interconnection and interdependence of world economies, cultures, and populations.
  5. 9. Products brought into a country from other countries for sale or use.
  6. 13. (ROI)A measure of profitability that shows how much profit is generated for every dollar invested in marketing or business activities.
  7. 19. The activities and communications used to inform customers about products and persuade them to buy.
  8. 20. The process of creating, communicating, and delivering value to customers to meet their needs and wants.
Down
  1. 1. The distribution channels and locations where customers can purchase a product.
  2. 2. The business function responsible for recruiting, hiring, training, and managing employees.
  3. 4. The business function responsible for producing goods and services efficiently, including manufacturing and supply chain management.
  4. 7. The specific group of customers a business aims to reach and serve with its products or services.
  5. 10. The amount of money customers must pay to purchase a product or service.
  6. 11. A detailed, semi-fictional representation of an ideal customer based on market research and real data.
  7. 12. Statistical characteristics of a population, including age, income, gender, education, and family status.
  8. 14. The goods or services a company offers to customers, including features, quality, packaging, and branding.
  9. 15. The psychological characteristics, values, interests, attitudes, and lifestyles of consumers.
  10. 16. Products produced in one country and sold to customers in other countries.
  11. 17. The combination of four key elements (Product, Price, Place, and Promotion) used to market a product or service.
  12. 18. A tax imposed on goods imported into or exported from a country.