Marketing review: Units 5-9

5. the name given to a product or service.
6. the price at which a product is sold to a customer.
7. a marketing tactic designed to generate an emotional response from the customer.
9. amount added to the break-even point to determine the selling price.
11. a term for how a company wants to be perceived by their customers.
14. occurs when two or more competitors plan together to set a high price for a product.
15. outlines how a business sets its prices, including factors like production costs, value propositions, and supply and demand for a product.

1. the percentage of the market for a product or service that a company supplies.
2. A pricing strategy in which a product is priced below cost with a loss expected.
3. a group of customers to whom a company wants to sell its products and services, and to whom it directs its marketing efforts.
4. the process of dividing a market of potential customers into groups, or segments, based on their different characteristics.
8. a plan for a how a company should appear to its customers and competitors.
10. difference between the cost of buying or making something and the price at which it is sold.
12. the amount of money a business charges for a product.
13. when a business lowers the per unit price of a product when greater amount of the product are purchased.