Across
- 4. Behaviour The study of consumer behaviour and how it influences buying decisions.
- 8. Audience The group of customers or potential customers that a company is targeting with its products or services.
- 9. Mix The four Ps of marketing: are product, price, promotion, and place.
Down
- 1. Differentiation The process of making a product or service unique to stand out from competitors in the market.
- 2. Response A type of advertising that is designed to persuade a customer to take a specific action, such as buying a product or signing up for a service.
- 3. The process of creating a unique image or identity for a product or service in the minds of the target audience.
- 5. Analysis A strategic planning tool used to identify the strengths, weaknesses, opportunities, and threats of a business or project.
- 6. Segmentation The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors.
- 7. The process of creating, promoting, and distributing a product or service to a target audience.