Across
- 8. Repeatedly presenting a brand to the target audience. (2 WORDS)
- 10. The number of times a potential customer engages with a brand.
- 11. Engaging with a wide audience without depth.
- 12. Information about where customers are located. (2 WORDS)
- 13. A detailed representation of a business's perfect customer.
- 14. The specific group of people a business aims its marketing efforts towards. (2 WORDS)
- 15. The role of a business in helping customers move from their problems to their desired outcomes.
- 16. The point at which a customer decides to buy a product or service. (2 WORDS)
Down
- 1. The ideal level of market saturation where the target audience consistently sees a brand's content. (3 WORDS)
- 2. Feeling that a brand comprehends the customer's needs and challenges.
- 3. Statistical data about a population, such as age, gender, income. (2 WORDS)
- 4. The benefits or usefulness a brand provides to its audience.
- 5. Using email to communicate with potential and existing customers. (2 WORDS)
- 6. Informational or engaging material created and shared by a brand.
- 7. How a business presents itself to its target market relative to competitors.
- 9. Promotions or deals presented to potential customers.
