MARKETING TERMINOLOGY

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Across
  1. 1. An item or service offered by a business to meet the needs or desires of customers, typically involving development, design, and marketing.
  2. 4. The activity or profession of producing and disseminating paid announcements to promote products, services, or ideas to a target audience through various media channels.
  3. 5. The process of creating a unique identity and image for a product or company in the consumer's mind through logos, design, messaging, and overall customer experience.
  4. 8. audience The specific group of consumers identified as the intended recipients of a marketing message, product, or service, based on factors like demographics, behavior, and needs.
  5. 9. The activities and strategies designed to increase awareness, sales, or demand for a product, service, or brand, often involving special offers, discounts, or campaigns.
  6. 10. The amount of money charged for a product or service, determined by factors like production cost, demand, competition, and perceived value.
Down
  1. 2. The process of delivering products or services from the producer to the consumer, involving logistics, retail channels, and intermediaries like wholesalers.
  2. 3. The exchange of goods or services for money, or the activities involved in persuading customers to make a purchase, often measured in terms of revenue generated.
  3. 6. The place or environment in which buyers and sellers engage in the exchange of goods or services, or the specific group of consumers targeted by a business for its products or services.
  4. 7. An individual or organization that purchases or uses goods or services offered by a business, often considered the central focus of marketing and sales efforts.