Across
- 3. A loyalty reason to buy a product
- 6. Clearly identified demographic
- 9. A logical reason to buy a product
- 10. Anything offered to satisfy a need
- 12. An emotional reason to buy a product
Down
- 1. What drives a customer
- 2. Product, Place, Price, and Promotion
- 4. Paid spotlight to promote products publicly
- 5. The gathering of market information
- 7. Methods that encourage customer purchase
- 8. How much a customer pays for something
- 11. The locations where products are sold