MARKETING TERMINOLOGY TEST

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Across
  1. 2. Research which gathers existing information from secondary sources.
  2. 5. Research which gathers information from new primary sources.
  3. 8. A benefit of gathering field research.
  4. 11. Stage 3 of the Product Life Cycle.
  5. 12. Where the product is sold.
  6. 16. __________ Market is who you are aiming your product at.
  7. 17. A method of gathering desk research.
  8. 19. A pricing strategy where prices are linked to rival businesses.
  9. 21. Stage 4 of the Product Life Cycle.
  10. 22. A low price strategy.
Down
  1. 1. The Product Life ________.
  2. 3. A proportion of the whole market eg, Age / Gender / Income etc.
  3. 4. The marketing mix element that makes customers aware of products.
  4. 6. A benefit of gathering desk research.
  5. 7. A method of gathering desk research.
  6. 9. A method use to send sales promotions to customers.
  7. 10. A method of field research.
  8. 13. A method of promotion used to make customers aware of products.
  9. 14. _______ Panel is a method of gathering field research.
  10. 15. A device on a smart phone that allows customers to find out about and buy products.
  11. 18. The cost of buying the product/service.
  12. 20. A high price strategy.