Across
- 3. Attitudes, interests, and opinions
- 6. Getting the money that is necessary to pay for the operation of a business
- 7. Age, gender, income, ethnic background, education, religion, occupation
- 8. Communicating with potential customers to inform, persuade, or remind them about a business's products
- 10. A paid message that a business sends to the public about the product – in magazines, commercials, billboards, etc
- 11. Obtaining, developing, maintaining, and improving a product or a product mix
- 13. Based on their knowledge, attitudes, use, or response to a product
- 14. Directed at the target market, direct mail or email
- 15. Concepts and activities used to determine client needs and wants
- 17. Satisfy customers’ needs and wants while making a profit
Down
- 1. Where a person lives
- 2. How much to charge for products in order to maximize profits
- 3. Requires personal communication and contact with customers
- 4. Getting the necessary information to make sound business decisions
- 5. Promote the image and communications a company has with employees, customers, and the public.
- 9. Deciding where and to whom products need to be sold in order to reach the final users
- 12. The process of developing, promoting, and distributing products to satisfy customers’ needs and wants
- 16. The goal is to increase sales - special contests, coupons
- 18. Specific group of people that a business is trying to reach