Across
- 1. The identity of a company or product.
- 3. A detailed representation of an ideal customer.
- 4. Data collected to measure and improve marketing efforts.
- 6. Marketing that takes place on platforms like Instagram or Facebook.
- 7. Strategy to improve website ranking on search engines.
- 10. A measurable goal for marketing performance.
- 11. A digital interaction with an ad or link.
- 12. When a potential customer takes a desired action.
- 15. A single web page designed for a specific marketing purpose.
- 16. A potential customer interested in your product.
- 17. The financial plan for marketing expenses.
- 23. A coordinated effort to promote a product or service.
- 24. A memorable phrase that represents a brand or campaign.
Down
- 2. Google's advertising platform for paid search ads (now Google Ads).
- 5. A person with a large following who promotes products online.
- 8. A presentation to convince someone to buy or invest.
- 9. A graphic symbol representing a brand.
- 11. Material such as articles, videos, or images shared to engage an audience.
- 13. The number of times an ad is displayed to users.
- 14. Interactions like likes, shares, or comments on marketing materials.
- 18. A model representing the customer journey from awareness to purchase.
- 19. The audience a marketing strategy is aimed at.
- 20. A pricing model where advertisers pay per ad click.
- 21. Content that spreads rapidly across the internet.
- 22. The written content in ads or marketing materials.