Marketing Terms

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Across
  1. 5. Research collected firsthand, such as surveys or interviews.
  2. 6. Life Cycle Stages a product goes through: introduction, growth, maturity, decline.
  3. 7. Activities that communicate a product’s value and persuade customers to buy.
  4. 9. The amount of money charged for a product or service.
  5. 11. Making a product stand out from others.
  6. 12. The specific group of consumers a business aims to reach.
  7. 14. Group A small group discussion used to gather opinions on products.
  8. 15. A general direction in which customer preferences are moving
  9. 16. A name, symbol, or design that identifies a product and differentiates it from competitors.
  10. 17. money spent running the business
  11. 18. Other businesses that offer similar products.
  12. 20. A tool analyzing strengths, weaknesses, opportunities, and threats.
  13. 21. A business that sells products directly to consumers.
  14. 22. A symbol or design that represents a brand.
  15. 25. Money earned from selling products.
  16. 26. Dividing a market into smaller groups with similar characteristics.
  17. 27. When customers consistently choose the same brand over time.
  18. 28. Intangible activities that are sold, such as haircuts or tutoring.
  19. 31. A legally protected brand name or symbol.
Down
  1. 1. Research Using existing data collected by others.
  2. 2. A group of people who have similar needs and are potential customers.
  3. 3. Share A company's percentage of total sales in a market.
  4. 4. Following moral principles when promoting products.
  5. 8. Mix The combination of product, price, place, and promotion (4 Ps).
  6. 9. How a product is placed in consumers’ minds compared to competitors.
  7. 10. The perception customers have of a brand.
  8. 13. Money left after expenses are deducted from revenue.
  9. 14. Predicting future sales or market trends.
  10. 19. A business that buys products in bulk and sells them to retailers.
  11. 23. A good, service, or idea that satisfies a customer’s wants or needs.
  12. 24. Gathering and analyzing information about consumers and markets.
  13. 29. A catchy phrase that represents a brand or product.
  14. 30. (Distribution) How a product gets from the producer to the customer.