Across
- 2. Loyalty Customers returning to a brand
- 4. Promoting products or services
- 6. Overall perception of a business
- 9. A button or link to prompt a user to take action
- 10. Core promise of value and benefits a company delivers to customers
- 11. fine optimization Improving a website to get more traffic from organic search results
- 13. How customers make buying decisions
- 14. Content created and shared by everyday users instead of the brand
- 15. Trustworthiness
Down
- 1. The steps a person takes from first hearing about a brand to buying
- 3. How well consumers recognize and remember a brand
- 5. Marketing activities to increase sales
- 7. Profile of an ideal customer based on data and research
- 8. Creating valuable media to attract a target audience
- 12. Market Group a business wants to reach