Marketing Terms

4. trade associations that are founded and funded by businesses operating in a specific industry and that are responsible for public relations activities such as advertising, education, etc.
5. a personalized presentation that shows how a product can benefit and provide value to the customer
7. a description of what the advertising campaign is to accomplish
8. the process of researching prospective customers before initially contacting them
9. the sum of the results produced by a team
12. the step in sales process when the customer decides to buy a product or service
14. Release a written statement to inform the media about a new product or special event
15. all communications used by a business to create a favorable impression of its products or services
16. face-to-face communication between the buyer and seller that attempts to influence the buying decision
18. A specific combination of promotional methods used for one product or a family of products

1. offering customers related products and services that could enhance the use of their purchased product
2. an outline of how all the elements in the promotional mix will work together to reach their target market
3. any non paid form of communication designed to arouse public interest about a product, service, business, or event
6. an organized approach of generating a large number of ideas in a group setting
10. a short, memorable phrase that establishes an identity for a brand
11. the use of advertising to support and improve the environment
12. the end user of a product or service
13. the use of marketing activities that provide extra value and buying incentives for customers
17. the act of contacting the customer after the sale to ensure satisfaction
18. Relations activities and events that create goodwill for business or other organization