Marketing Terms

4. total amount of a specific good or service that is available to consumers
8. specific profiling aspect that takes into consideration age, gender, income, family life, social class
11. Marketing/Dealing Directly with the end user rather than a third party or a middle man
12. discussion or informational website published on the World Wide Web
14. Per Click/A method of advertising on the internet where you only pay when someone “clicks” on your ad
15. Rate/A measurement of likes, shares, comments or other interaction a particular piece of content receives
17. a business that markets or sells to other businesses
19. Development/The act of taking an existing product or service to a new market
20. means of selling products digitally on the internet
21. on Investment/A common ratio that helps evaluate profitability and efficiency by measuring the benefit a company gains for the resources it put into a project or investment
22. Market/A very specific segment of a market in which you are trying to meet the needs of that market

1. Marketing/Marketing to a target audience solely via the internet. Could be email marketing, content marketing
2. Marketing/A group of customers toward which a business has decided to aim its marketing efforts and merchandise
3. Loyalty/When a consumer is a repeat buyer of a product, service or brand
5. series of case studies that provide proof of value to potential customers
6. type of content that is visual in nature, making complex information easy to understand and digest
7. desire to purchase goods and services
9. Calling/Approaching prospective clients by phone or face-to-face without having ever had any interaction with them before
10. a spotlight on a product, service or business through paid broadcasting
13. data and creating meaningful patterns from it that inform future marketing endeavors
16. Relations/A series of media releases, conferences, social images, that make up and maintain the reputation of an organization and its brands
17. that brings about awareness of a specific product, service or business while separating it from other establishments
18. Analysis/An internal study often used by organizations to identify their strengths, weaknesses, opportunities, and threats