MARKETING TERMS

2. MARKETING Using sports to market products
5. Planning, pricing, promotion, and distribution of ideas for goods and services
7. MARKET Whatever people will spend their time and money viewing or doing
9. SEGMENTATION Dividing a big market into smaller groups
12. Paid communication between seller and customer
14. 1 of the 4 P's - Best place or best way to get the product to the consumer
15. Whatever someone is willing to exchange for a good/service. One of the 4 P's.

1. MIX Consists of the 4 P's - Product, Price, Promotion, and Placement
3. Internet Purchasing
4. PLAN Includes personal selling, publicity, advertising, and sales promotion
6. When brands/companies pay an athlete or celebrity to promote their product
8. PLAN Gives overall direction to a company and is continually improved upon.
10. MARKET Demographics of a specific group of people
11. RELATIONS Any public media about a brand, company, athlete, celebrity. Can be negative or positive.
13. A transaction in which money is exchanged for a good or service. Can be direct or indirect