Across
- 3. the tendency of some consumers to continue buying the same brand of goods rather than competing brands
- 5. a series of steps that includes the conceptualization, design, development and marketing of newly created or newly rebranded goods or services
- 6. a symbol, word, or words legally registered or established by use as representing a company or product
Down
- 1. is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers
- 2. any intellectual creation, such as literary works, artistic works, inventions, designs, symbols, names, images, computer code, etc
- 4. an article or substance that is manufactured or refined for sale