Marketing Terms Ch. 1-4

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Across
  1. 4. Resources are owned by individuals.
  2. 7. The ongoing activities designed to support the primary function of business of a business and keep it operating efficiently.
  3. 9. Examines the relationships between individual consumers and produces, small picture.
  4. 10. Exchanging products or services with others by agreeing on their values.
  5. 11. The individual view of worth of a product or service.
  6. 13. Taking personal responsibility for actions.
  7. 16. The point where supply and demand for a product are equal, equilibrium.
  8. 17. Concern about the consequences of actions on others.
  9. 20. A plan that identifies how a company can achieve its goals.
  10. 22. Marketing activities designed to satisfy customer needs without negatively impacting the environment.
  11. 28. Set of standards or rules that guide ethical business behavior.
  12. 30. marketing is _________ meaning it is involved in all important business decisions and considered an essential part of business.
  13. 31. a group of similar consumers within a larger market.
  14. 33. Market in which one supplier has almost total control
  15. 34. When many suppliers offer very similar products.
  16. 35. When the price of a product is increased, less will be demanded.
  17. 36. Organized actions of groups of consumers seeking to increase their influence on business practices.
  18. 40. Promoting a product to wholesalers and retailers who will then. in turn, promote the product to customers.
  19. 42. Product, price, place, and promotion.
  20. 43. Unlimited wants and needs combined with limited resources result in __________.
  21. 44. Function that involves developing, implementing, and evaluating a business's plans and activities.
  22. 45. Illustrates the the relationship between price and the quantity demanded.
  23. 47. Gives employees the authority to solve many customer problems.
  24. 48. Illustrates the relationship between price and quantity supplied.
  25. 49. The government equals the three economic questions.
  26. 52. function that creates or obtains products or services for sale.
  27. 53. Some goods and services are provided by the government and some by private enterprise.
  28. 54. The creation and maintenance of satisfying exchange relationships.
Down
  1. 1. The relationship between the quantity of a product consumers are willing and able to purchase and the price.
  2. 2. You do not rely on others for the things you need to survive.
  3. 3. concentrating on one thing or a few related activities.
  4. 5. Made up of all businesses involved in completing marketing activities as products move from producer to consumer.
  5. 6. Established the use of currency as a recognized medium of exchange.
  6. 8. As the price goes down, fewer will be manufactured.
  7. 12. Clearly defined segment of the market which a business wants to appeal.
  8. 14. Promoting a product directly to the customer so that the customer will then request the product from manufacturers.
  9. 15. Studying and prioritizing market segments to locate the segment with the best potential based on demand and competition.
  10. 18. Plans and manages financial resources and maintains records and information related to a business's finances
  11. 19. The exchange of products and services with people in other countries.
  12. 21. Focuses on something other than providing products and services for a profit.
  13. 23. Studies the economic behavior in the economy, big picture.
  14. 24. A location where people bring products to be conveniently exchanged.
  15. 25. The amount of satisfaction a consumer receives from the consumption of a particular product or service.
  16. 26. The use of resources to obtain the greatest profit.
  17. 27. Focuses on developing customer loyalty.
  18. 29. The relationship between the quantity of a product producers are willing and able to provide.
  19. 32. A few businesses offer very similar products or services.
  20. 37. Offering products produced or manufactured by others for sale to customers.
  21. 38. Include new markets as well as ways to improve a company's offerings in current markets.
  22. 39. Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service.
  23. 41. The businesses used to provide many of the marketing functions during the distribution process.
  24. 46. Organized effort to influence a company by refusing to purchase its products.
  25. 50. moral principles or values based on honesty and fairness.
  26. 51. Description of a unique group of prospective customers.