Across
- 5. helps a company determine its strengths and weaknesses, opportunities and threats
- 7. anything that can be bought or sold
- 10. an action that is done for you
- 11. like a road map it guides a company so that it avoids such pitfalls and detours as lost sales and lost opportunities
- 12. a physical item, something that you can touch
- 13. predict future sales or revenue
- 14. consists of dynamic activities that focus on the costumer to generate a profitable exchange
- 15. a concept, cause, issue, image, or philosophy that can be marketed
Down
- 1. the process of physically delivering goods to costumers
- 2. the process of telling people about the product and the company the offers it
- 3. is an individual or group who buys products
- 4. the specific group of customers whose needs a company will satisfy
- 6. involves making products available to costumers
- 8. the amount of money requested or exchanged for a product
- 9. a plan of action for marketing a product