Across
- 5. the amount of money requested or exchange for a product
- 6. dynamic activities that focus on the customer to generate a profitable exchange
- 8. guides a company so that it avoids outfalls and detours as lost sales, lost opportunity and poor product planning
- 9. predict future sales and revenue
- 10. involves making products available to customers
- 12. a physical item, something you can touch
- 13. the process of physically delivering goods to customers
- 15. anything that can be bought or sold
Down
- 1. help a company determine its strengths, weakness, opportunities and threats
- 2. an action that is done for you
- 3. product,place, price and promotion
- 4. specific group of customers, whose needs a company will focus on satisfying everyone
- 6. a plan of action for marketing a product
- 7. the process of telling people about the product and the company that offers it
- 11. an individual or who buys products
- 14. a concept, cause, issue, image or philosophy that can be marketed