Across
- 4. marketing this represents a type of product that consists of tangible items (i.e., can be felt, tasted, heard, smelled or seen) that marketers offer to satisfy the needs of their customers.
- 5. A component of the external influences on consumer buying behavior that represents the behavior, beliefs and way people act learned through interaction and observation of other members of society.
- 6. Getter
- 7. marketing this represents a type of product that consists of the marketer attempting to convince customers to alter their existing behavior or perception on some issue.
- 8. non-personal form of promotion delivered through media outlets that generally require the marketer pay for message placement.
- 12. of a product that offer functional and/or psychological benefits to a customer.
- 16. by companies to locate certain business functions, such as customer service, outside of either their home country or the country in which their customers reside.
- 21. Research/Method of data collection, often associated with Qualitative Research, that watches customers as they perform activities either in a laboratory or in a natural setting (e.g., shopping in a retail store, using products at home).
- 24. Chat/In marketing this is web-based technology that allows real-time communication between customers and company personnel through the exchange of text messaging within a web browser.
- 26. of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.
- 31. concept in consumer buying behavior which relates to how much effort a consumer is willing to exert in making a buying decision.
- 32. component of the internal influences on consumer buying behavior that represents the strength of a persons desire to achieve a certain outcome.
Down
- 1. format represented by a small service-oriented outlet carrying very specialized and often high-end, high priced merchandise
- 2. Planner/Marketing service that aids clients in assessing different media options and providing other promotional assistance.
- 3. component of the internal influences on consumer buying behavior that represents the sum of all information known by a person.
- 5. Product/The main good, service or idea the customer is buying when a purchase is made (e.g., the paste within a toothpaste product).
- 6. Influencer/A category within personal selling that includes salespeople who primarily concentrate on selling activities targeted to those who influence others to purchase the product of which is the Missionary Selling is most predominant example.
- 9. a marketers perspective, consists of all people and/or organizations possessing the necessary qualification for making a purchase or otherwise developing a relationship with the marketer.
- 10. person or organization that a marketer believes will benefit from the products offered by the marketer’s organization and includes Existing Customers, Former Customers and Potential Customers.
- 11. component of the internal influences on consumer buying behavior that represents what a person feels or believes and which may be reflected in how a person acts (e.g., what they buy)
- 13. Customer/Those who have purchased or otherwise used an organization’s goods or services, typically within a designated period of time.
- 14. form of sales promotion, mainly used in the consumer market and primarily offered in either in print or electronic form, that provides price savings or other incentives when presented at the time of purchase.
- 15. new that offers solutions to needs by providing a significant advantage (e.g., more features, ease of use) over existing products, services or methods.
- 17. Pricing/A type of psychological pricing where price is set based on customers’ perception of a significant difference in cost between products priced at a whole number value and products priced slightly below this whole number.
- 18. Taker/A category within personal selling that includes salespeople who primarily assist customers with a purchase in ways that are much less assertive than salespeople who serve as Order Getters and includes sub-categories Clerks (retail and industrial) and Customer Service Personnel.
- 19. Center/A type of warehouse where product storage is a temporary activity with products being received from many suppliers and then quickly shipped to many customers.
- 20. of Ethics/Organizational document that includes guidelines for how business is conducted by members of the organization.
- 22. Stakeholders/Groups outside an organization that provide services, support or, in other ways, impact the company.
- 23. Segment/A smaller part of a larger market consisting of customers grouped (i.e., segmented) by characteristic shared by others in their group.
- 25. Costs/An important component in determining the cost of a product, these represent costs the marketing organization incurs for a product regardless of level of production or sales.
- 27. category within personal selling that includes salespeople who actively engage in obtaining orders from customers and includes sub-categories of New Business Development and Account Management.
- 28. Retailers/Retailers selling to customers through means other than a physical outlet including online, direct marketing and vending.
- 29. Name/Represents a branding decision in which an individual product is named or a name is applied to a group or family of products.
- 30. Product/A component of the Total Product offered by the marketer, this represents part of the product that is used (i.e., product features) as well as other elements that are included such as branding, packaging and labeling.