Marketing Terms

2. Physical item
4. Process of telling people about the product and the company that sells it
8. Process of physically delivering goods to customers
9. An individual or group who buys products
10. Predict future sales and revenue
12. Like a road map guides company to avoid pit falls, lost sales etc.
15. Dynamic activities focusing on the customer to generate profitable exchange

1. Product, place, price, promotion
3. Anything you can buy or sell
5. Plan of action for marketing a product; consists of decisions on the 4 p's
6. Helps company determine its strengths, weaknesses, opportunities, and threats
7. The specific group of customers whose needs a company will focus on satisfying
11. An action done for you
13. Amount of money requested or exchanged for goods
14. Concept, cause, image, issue or philosophy that can be marketed