Across
- 4. a physical item
- 5. individual who buys the product
- 6. amount of money requested
- 8. strength, weakness, opportunities, threats
- 10. anything that can be bought
- 12. process of physicaly delivering
- 14. decision about 4 P's
- 15. plan that guides the company so no failure
Down
- 1. price, promotion, place, product
- 2. makes product available
- 3. predict future sales and revenue
- 7. gorup of people company focus on
- 9. action that is done for you
- 11. telling people about product and company
- 13. focus on customers and profitable exchange
- 16. concept, cause, issue, image, that can be marketed