Marketing Terms

1. Collectively, acts or devices intended to attract public interest, especially information with news value.
6. A promotional effort intended to bring customers into a business establishment, often in advance of a major floral holiday, such as Christmas.
8. The behavioral and cultural characteristics of consumers, such as lifestyle, attitudes, values, and buying patterns, that influence purchasing habits.
10. The statistical characteristics of a population, such as age, income, gender, and education level that are used to develop targeted marketing efforts.
12. Collectively, the people who come into a retail store who may or may not make a purchase.
15. Has a floral need, but has not determined exactly what he or she wants.
17. A group of individuals and commercial clients who regularly patronize a business.
18. All business activity undertaken to encourage the moving of goods from the grower or producer to the final consumer, including selling, advertising, promotions, and packaging.
20. A colloquial term describing a customer who enters a business establishment, without an appointment, to make a purchase or place an order, rather than using the telephone or internet.
21. The number of times merchandise is sold and re-stocked for sale in a given time period.
23. A defined group of customers whom a retailer attempts to attract.
24. The process of influencing a buying decision.

2. A promotional tool whereby a retail article is sold at a loss in order to attract customers.
3. All advertising, publicity, and personal selling activities leading to the public recognition of a business and the generation of sales.
4. Collectively, channels of communication, either electronic or print, that serve mass or targeted audiences; e.g., newspapers, magazines, radio, televisions, etc.
5. To suggest or show to the customer one or more premium options rather than a less expensive choice.
7. has a definite floral need, may already know exactly what he or she wants to buy.
9. The manner in which a vendor accommodates the needs and demands of the customer of client, which may enhance the perceived value of a product or service.
11. The presentation of a product, idea, or service for the purpose of inducing others to buy, support, or approve of it.
13. One that purchases a commodity or service.
14. A special area of demand for a product or service.
16. The geographic area where product is delivered and advertising is done, particularly with respect to printed media.
19. An unplanned purchase. Such as a greeting card, etc.
22. May be looking for an idea or a bargain, not interested in pressure for a sale, may be a potential customer, hardest to sell to.