Marketing terms

4. A method of promotion through the media
7. Small piece of paper, metal etc on a product giving information about it
9. The wrapping or container for a product
10. Firm supporting an organisation in return for advertising space
11. Things like warranties and after-sales service (9,7)
14. special symbol, design, word etc used to represent a product or firm
15. All the activities of bringing products to the attention of the consumer
16. The person who is the ultimate (and so real) user of a product (3,4)
17. The person who buys and uses a product or service

1. A particular make of product or group of products
2. A graphic mark or emblem used to aid recognition of a product or producer
3. The delivering of products to end-users, inc. advertising, storing etc
5. Anything that is produced by a business, including services
6. The benefits the product will give the consumer (4,7)
7. To introduce a new product, with publicity etc
8. The concept or perception of a firm or product held by the general public
9. The place where a product is actually sold to the public (5,2,4)
11. The product that is bought, including branding, image etc. (6,7)
12. The study of consumer needs and preferences for a particular product (6,7)
13. The whole product, inc. name, packaging, instructions, reliability, after-sales etc (5,7)