Marketing the Dental Office

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Across
  1. 5. By whose action was marketing legalized in 1977
  2. 7. External marketing is not a risk it is an ________
  3. 9. Verbalizes the office identity
  4. 10. Example of external marketing
Down
  1. 1. Type of marketing used to retain patients within the office
  2. 2. 70-80% of new patients are referred by _________ patients
  3. 3. Most effective form of internal marketing
  4. 4. The last step in the strategy of marketing the dental office
  5. 6. A form of advertising to retain old and gain new patients
  6. 8. The most important characteristic in a dental staff member