Across
- 2. Its percentages of the total sales volume generated by all companies that compete in a given market
- 5. Scanning of outside influences on an organization
- 6. Profile Information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior
- 7. An assessment that lists and analyzes the company's strengths and weaknesses
- 8. A formal, written document that directs a company's activities for a specific period of time.
- 10. Market Includes all businesses that buy products for use in their operations
- 11. tangible items that have monetary value and satisfy your needs and wants, such as cars, furniture, televisions, and clothing.
- 13. Added value that the functions of marketing add to a product.
- 14. Market A group that is identified for a specific marketing program
- 15. Product, Price, Place, Promotion
- 17. All people who share similar needs and wants and who have the ability to purchase a given product
- 18. the process of planning, pricing, promoting, distributing and selling goods, services and ideas to create exchanges that satisfy customers
- 19. Segmentation of the market based on where people live
Down
- 1. statistics that measure observable aspects of a population, including size, age, gender, ethnic group, income, education, occupation, and family structure
- 3. The projection of probable, future sales in units or dollars
- 4. involves grouping people with similar attitudes, interests, and opinions, as well as lifestyles and shared values
- 9. Market Consumers who purchase goods and services for personal use
- 12. Intangible items that have monetary value and satisfy your needs and wants.
- 16. Concept The idea that a business should strive to satisfy customers' needs and wants while generating a profit for the business.