Marketing Unit 1 and 2

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Across
  1. 4. What type income remains after taxes?
  2. 8. the number of items offered within a product line is the product ________
  3. 9. the group of very specific people that all marketing decisions should be based on
  4. 10. the one utility not considered to be part of marketing
  5. 12. a person who purchases goods and services for personal use
  6. 13. decide the amount required as payment for Products
  7. 14. Promoting, distributing and selling products or services, including all research and advertising
  8. 15. the number of different product lines that a business manufactures is the product _________
  9. 17. provide funding for (a person or enterprise)
  10. 20. a tangible object or substance that is manufactured or refined for sale
  11. 22. Communicating with potential customers to inform, persuade or remind them about a business product or service
  12. 23. a memorable tune used to advertise
Down
  1. 1. statistical data relating to the population and particular groups within it
  2. 2. alterations or changes made to a companies existing product is called product _______
  3. 3. the function of marketing dealing with the direct exchange in order to gain a product or service
  4. 5. the activity or profession of producing advertisements for commercial products or services
  5. 6. The function of marketing that includes moving and storing products
  6. 7. segmentation of the market by attitudes, values or preferences
  7. 11. The "concept" that a business must satisfy customer needs to make a profit
  8. 16. What type of income is left after paying for all life's necessities?
  9. 18. an individual or business that purchases the goods or services produced by a business
  10. 19. a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc
  11. 20. a combination of everything a business sells
  12. 21. a short and striking or memorable phrase used in advertising