Across
- 1. (2 words) what the customer pays
- 5. the function involved in deciding how much to charge for a product or service
- 8. Usefulness. The ability of a product/service to satisfy needs and wants
- 11. (3 words) Activities related to obtaining, developing, maintaining, and improving a product, or product mix, in response to market opportunities
- 16. determining client wants and needs through direct, planned, and personalized communication.
- 17. (3 words) gathering and analyzing information about consumers, trends, and competitors’ products.
- 18. (2 words) when a business makes products available at convenient places
- 19. process of getting goods and services to customers
Down
- 2. how much the business make
- 3. (2 words) When a business changes something to make it more useful
- 4. the process of getting the money that is necessary for setting up and running a business
- 6. (2 words) what it costs to make a product
- 7. one of the 5 Ps. Marketers must decide on an amount to charge customers for their products
- 9. Form of utility that involves providing customers with information about how to buy and use products
- 10. form of utility that makes it easier for customers to obtain a product
- 12. (2 words) group of people most likely to buy a product or service
- 13. the way a product is presented. Includes information such as the brand name, logo, weight, nutritional information, directions for use, etc.
- 14. What most people think of when they think of “marketing.” Communication that informs, reminds, and persuades customers of the goods and services available to them.
- 15. one of the 5 Ps. Marketers must make products available at the right time and location
- 18. one of the 5 Ps. Marketers must decide what goods or services are in demand (wants and needs) and bring those products to the consumer.
- 20. Form of utility when a business makes products available at times customers want them