Across
- 3. PlayDoh scents
- 5. Investing in the future
- 9. An alteration in a product
- 11. Buffalo Wild Wings sauce options
- 13. Great Value, Kirkland, Good & Gather
- 15. Starbucks coffee sold in Walmart
- 17. Ford's Reverse Engineering
- 18. A time of replacement
- 19. When a company completely changes their brand
Down
- 1. Common in pharmaceuticals
- 2. Coke releasing cherry coke
- 4. Monopoly releases target version of Monopoly
- 6. a name, term, design, or symbol
- 7. McDonald's Arches, Taco Bell bell
- 8. Spongebob body wash
- 10. No actual product developed
- 12. The image a product projects
- 13. Neutrogena skin care
- 14. Krinkles the Clown
- 16. iPhone, Charger, Watch, AirPods