marketing vocab

3. states the quality of a product
5. refers to the efforts a business makes to identify, place, and sell its products in the marketplace
7. The name, design, symbol, or combination of these that identify a business, product or service
9. brand name, brand mark, trade name, character, or a combination of these registered with the federal government
10. refers to the number of items offered within each product line
14. refers to the number of different product lines a business manufactures or sells
16. When marketers package two or more different goods or services in one package
19. a process that involves managing product categories as individual business units

1. products that do not carry a company identity
2. Developed and owned by wholesalers or retailers
4. a model of the new product
6. an alteration in a comapny's existing product
8. represents the stages that a product goes through during its life
10. a specific model, brand , or size of a product within a product line
11. a group of closely related products manufactured or sold by a business
12. a computer developed diagram that shows retailers how & where
13. Owned by national manufacturers
15. The physical container or wrapping for a product
17. gives the brand name trademark or logo
18. an information tag rapper seal or message attached to a product or package