Marketing VOCAB

1. Refers to unique image of a product or service in a consumers mind.
5. Process of dividing a large group of consumers into subgroups.
6. Marketing strategies can differ.
11. When businesses emphazise factors of their marketing mix other than price.
15. Identified market with excellent potential based on careful research.
17. Divides consumers into groups depending on specific value or benefits.
18. Process of gaining competitive market information.
19. Descriptive characteristics of a market and educational level.

2. Acssociated with an industry gather to show new products.
3. Directs a companies marketing mix at a large and heterogeneous group of consumers.
4. Images consumers have of competing goods and services in the market place.
7. Rivalry amoung businesses on the basis of price and value.
8. When businesses compete with other companies offering different products.
9. Portion of the total market potential that each company expects in relation to its competitors.
10. Competition in a market with businesses that offer the same type of product.
12. Outlines how a company will present its product or service to the consumer.
13. Total revenue that can be obtained from a market segment.
14. Dividing consumers into markets based on where they live.
16. Peoples interests and values.