Marketing Vocab

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Across
  1. 4. the process of implementing technology-driven initiatives to increase productivity.
  2. 8. is created when a seller makes a guarantee to the buyer that the product/service being offered has certain qualities.
  3. 12. promises the consumer that the manufacturer or seller will repair the item for free during the warranty period. If the company can't fix the problem in a reasonable number of attempts and in a reasonable amount of time, it has to give the consumer a refund or replace the item
  4. 13. a merchant's basic promise that the goods sold will do what they are supposed to do and that there is nothing significantly wrong with them.
  5. 14. allow you to borrow a lump sum of money from a lender. Borrowed funds are paid back in fixed amounts or “installments,” usually on a monthly basis.
Down
  1. 1. a type of warranty that asserts that the goods are suitable for the special purpose of the buyer, and such warranty will not be satisfied by mere fitness for general purposes.
  2. 2. to go past the level, limit, rate, etc. that you are allowed
  3. 3. a business of providing consumer credit, and includes a business of providing consumer credit as part of, or incidentally to, carrying on another business.
  4. 5. a customer account with a retailer that allows the customer to make regular monthly payments to cover past and future purchases
  5. 6. A warranty with certain conditions and limitations on the parts covered, type of damage covered, and/or time period for which the agreement is good.
  6. 7. a statement that limits the liability of a company, website, or individual for the actions taken by a customer. They often warn the reader to act at their own risk.
  7. 9. a type of credit account that provides a borrower with a maximum limit and allows for varying credit availability.
  8. 10. a written guarantee, issued to the purchaser of an article by its manufacturer, promising to repair or replace it if necessary within a specified period of time.
  9. 11. refers to a payment term that means a customer has a 30-day length of time (or payment period) from when they received the invoice to pay their full invoice balance.