Marketing Vocab

3. Individuals who purchase products and services to satisfy needs
5. A unique group of prospective customers a business wants to serve and their locations
6. The action or business of promoting and selling products or services, including market research and advertising
9. An activity that is intangible, exchanged directly from producer to consumer
11. The management of large amounts of money, especially by governments or large companies
13. The methods used and information communicated to encourage customers to purchase
15. The activity or profession of producing advertisements for commercial products or services
17. Moral rules or principles of behavior that should guide members of a profession

1. The amount a customer pays and the methods of increasing the value of the products to the customers
2. The action or process of keeping financial accounts
4. Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service
7. Anything offered to a market by the business to satisfy customer needs
8. The process of dealing with or controlling things or people
10. The combination of marketing actions often referred to as product, price, place, and promotion
12. The business function that creates or obtains product services for sale
14. The ongoing activities designed to support the primary function of a business and keep it operating efficiently
16. The action or process of supplying goods to stores and other businesses that sell to consumers.