Marketing Vocab

6. - tied to the customer's needs, which are satisfied by a particular product or service
7. - encourages customers to promote a company's products or services in exchange for some type of reward
8. - a form of marketing businesses that provide a service to their customers to use to increase brand awareness and sales
13. - the salesperson makes a comment or asks questions about a product in which the customer shows interest.
15. - transfer of information from one person to another without the use of words or spoken language.
16. - a specific function or characteristic of a product that provides value to customers
19. - the material your product is made from, its color and design, or if it has a state-of-the-art component
20. - a potential customer that fits three main criteria
21. - a prospecting method in which a salesperson asks each customer called upon to suggest the names of other likely purchasers of the same product.

1. - Rational Motives
2. - marketing and advertising that primarily uses emotional appeals to make your customers and prospective customers notice, remember, share, and buy your company's products or services.
3. Features - a promise or guarantee given to a customer that a product will meet certain standards. set for a limited time or use
4. - the salesperson simply welcomes the customer to the store
5. - the process of identifying and contacting potential customers in order to generate new business.
9. - the process of directly approaching employers, by visiting or phone calls, and marketing yourself to them
10. - the practice of promoting a product or brand through the use of advertising, promotions, and other marketing techniques
11. - a customer is said to be motivated to buy from a specific seller or shop
12. - an approach that focuses on the unique advantages of a product or service and exploits how its features translate into tangible benefits for customers
14. - questions that cannot be answered with a simple response and instead require the respondent to elaborate on their points
17. - defines in a short sentence or two that makes your business better than your competitors and why customers should buy from you
18. - represent the reasons why people buy products and services, regardless of the size or price